W. CHARLES DAY
The region’s VIP of reimbursement revenue
By Candace Morrow
Photo by Suhyoon Cho
The most important challenge hospital CEOs have to face daily: revenue.
Ranked a primary industry issue since 2008, alumnus W. Charles Day researched the problem and offered a local solution that is making a national impact.
“I remember when I was hired to process claims,” said Day, ’96. “It took months for my first contract to get off the ground, and when it did, it was a $3 million contract.”
Now, Day heads Aspirion Health Resources, a 4-year- old multimillion-dollar private company in Uptown Columbus with roughly 100 employees and nearly 80 clients.
“Half of my employees are CSU graduates,” said Day, 42, who earned a bachelor’s degree in political science from Columbus State University. “I pull some of the best talent from CSU because these students come prepared and work hard. Majors like accounting, finance, communication and information technology work well with Aspirion.”
In fact, the Aspirion CEO added 50 employees within the past two years, said Day.
“We’re steadily growing,” he said. “Our clients range from small regional medical centers to large hospital systems.”
Aspirion’s services include its motor vehicle accident program; workers’ compensation claims; denial management; veterans affairs claims; account management systems; and affordable care act solutions.
To advance into his current role, Day followed up his undergraduate studies at CSU with a law degree and master’s in business administration from Samford University.
“I learned how to deal with so many personalities during my college years,” said Day, who still practices law. “To this day, I deal with people from all walks of life, different generations and various points of views. It’s the nature of the job. My strategy: Keep my team engaged. That’s what makes us unique.”
One of Day’s previous customers, Amy Burgess, needed a job, applied to Aspirion and now experiences firsthand the camaraderie the company creates.
“I started as a claims representative and am now a liability resolution specialist,” said Burgess. “He is so full of energy and passionate about the success of his employees. He also is generous, but we definitely work hard to bring in revenue.”
To show appreciation to his employees’ efforts, a free trip to the spa or movie night with the team and family members is typical.
“They genuinely invest in our clients and the company’s success,” said Day. “I’m thankful for that.”
The 233 12 th St. company will relocate at the end of the year to its new home at The Lofts at Swift Mill on 1506 Sixth Ave. Day deemed the move necessary to accommodate his growing group, who wanted to stay within Uptown.
“The atmosphere in Uptown is electric and tangible,” he said. “Most of Aspirion employees walk to work and eat lunch a few blocks away all the time.”
In addition to new space, Day sees the future of his business in developing cutting-edge software that interfaces with insurance companies. He also plans to increase employment in the Columbus area.
“I would like for the company to reach up to 500 employees one day to help our expanding clientele,” said Day. “Right now we reach as far north as Long Island, New York, and as far west as Seattle. Long-term: I want to advance the business into more states to expand our national footprint.”
His advice to graduates interested in his field of expertise: “Don’t give up,” Day said, “and make sure to answer that phone call if an opportunity presents itself.”